A wine label gives the consumer all the required information about the wine to make the right decision. Essential facts should always include:
Name of the producer. Name of the Estate (a property where these wines were grown, harvested, crushed, fermented, and bottled). Vintage (year of harvest EG: 2017). Grape variety (EG: Merlot). Appellations of origin (EG: St. Helena County, Napa Valley). Alcohol by Volume (EG:14% ABV).
Reserve is usually a higher quality grape, which may be aged more than others. Fancy names (E.g., Three's a Clowd(er)) are a marketing strategy to individualize wine brands. Catchy graphic images (cats playing around a famous piece of art) are also an essential sales tactic.
De Stijl (AKA "The Style" or Neoplasticism) was a Dutch art movement founded in 1917 in Leiden, consisting of artists and architects. It refers to a body of work from 1917 to 1931 based in the Netherlands. Advocates of this movement focused on pure abstraction and universality by reducing the essentials of form and color. Its main goal is a simplified visual of compositions of contrasting vertical and horizontal lines. The artists planned every shape using only black, white, and primary colors, creating a state of perfect opposition. Di Stijl led to the discovery of other institutions/movements of the early 20th century, including Bauhaus and Abstract Expressionism.
One of the movement's more famous founders was a Dutch artist known as Piet Mondrian. He was born March 7th, 1872, in Amersfoort in the Netherlands. His uncle Frits had been a landscape painter who had given him his inspiration in art.
His influence (Uncle Frits) eventually made the young artist a pioneer of 20th-century abstract styles, creating a unique footprint of reduced simple geometric figures. Some of his early art inspirations were the Cubist style, pioneered by figures such as Picasso and Georges Braque.
At the end of WWI, in 1918, he returned to France, where he stayed until 1938. The Parisian culture inspired him to fall in love and experiment with a visual known as pure abstraction. He began the famous Grid Squares between 1919 and 1920.
Their most mature forms were defined during late 1920 and 1921, making them unusual but straightforward art pieces. It uses thick black lines in reduced geometric squares, coloring them only red, blue, and white(such as the three pieces above).
Today, his work is still well-known in every article, including fashion, furniture, jewelry, clothing, dinnerware, and bed sheets.
My Chardonnay mood board shows Mondrian squares, playful cats, grapes, and white wine bottles.
My main goal was to place each square and color in a visual balance.
For the final sketch, I placed only three cats in different parts of the painting. I gave the two red rectangles diagonal to each other the effect of an old scratched chair.
The definition for CLOWDER is given at the bottom with an oversized asterisk for those needing clarification about its fancy name. The cat on the middle left is caught red-handed (pawed) shredding this piece of art!
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